There is no field option to currently add a Product name even though the product name is usually different from the company name. So for example, If we have a product called Cognos developed by a company called IBM, Subshero only allows us to enter the Company name "IBM" but no field to enter the product name "Cognos".

So we end up having a subscription called IBM which technically is wrong as IBM has hundreds of product offerings so the only way to differentiate this, is to create multiple IBM companies and suffix them by the product name. In that case, we would end up having IBM - Cognos, IBM - Cloud, IBM - Watson, etc.